Nowadays business is oriented on a customer.
And future of any company depends in any respect on value and concepts on the basis of which it creates its relations with customers and partners.

Having necessary instrument – research of customer satisfaction and loyalty – you get control and possibility to manage these satisfaction and loyalty

CHERKASOV R&C means:

• specialization on customer satisfaction and loyalty studies and projects. It is the unique specialized consulting company in Russia;
• practical results of more than 45 studies and implemented programs;
• international standards of work and own developments in studies;
• experience in collaboration with Russian and multinational companies.

Main Highlights:

• 2004 – foundation of the Company;
  
• 2009 – Official partner of SIMUL8 Company on the territory of Russia;
  
• founder and senior partner – Cherkasov Pavel;

• education: Moscow State university named after M.V.Lomonosov, psychology faculty, Stockholm School of Economics, executive MBA (strategic marketing);
• experience on leading positions in investment-construction and consulting companies;
• corporate training in Tetra Pak in 2000 under Program of Customer Satisfaction;
• independent consultant of Tetra Pak on Customer Satisfaction Programs in Russia and CIS during 13 years.